African American Golfer's Digest
NEWS: According to findings by the National Golf Foundation, minorities have a definite presence in golf and the relationship between income and participation is as strong, if not stronger, in minority populations. INFO:Minorities are attractive candidates for golf and there is a large untapped pool of latent demand. STATS: Total golf participation by minorities is 5.5 million with non-Hispanic Whites making up 31.2 million. INFO: Of the total of minority golf participants African Americans make up 2.2 million, Hispanic Americans make up 1.7 million and Asian Americans make up 1.5 million. STATS: In total golf participation White males make up 64.4%, White females make up 20.6%, African Americans make up 6.3%, Hispanic Americans make up 4.6% and Asian Americans make up 4.1%. NEWS: Golf participation rates among those age 5 and up who played at least one round of golf or visited a practice facility: Non-Hispanic Whites 16.7%, Asian American 13.7%, African American 7.0%, Hispanic American 5.4%. STATS: Golf participation rates by household income and race for African Americans:  $25-$39K up 7.80%, $40-$49K up 7.10%, $50-$74K up 11.40%, $75-$99K up 11.90%, $100-$149K up 25%, $150K+ up 27.80% INFO: Latent demand studies indicate that there are 5.5 million participants in golf with 9.8 million interested non-participants. STATS: Where do minorities play? Junior participants make up 21%, exclusive alternative 12%, exclusive range 6%, golfers 61%. NEWS: Minorities are highly aware of golf and 9.8 million are interested, 3.4 million are committed regular golfers, 2.1 million are trial golfers (alternative, range and juniors) INFO: According to the U.S. Census and the Compound Annual Growth Rate, African American population growth is expected to increase 1.2% between 2002-20020. STATS: With managed participation African American golf participation is assumed to increase from 2.3 million to 3.9 million between 2003-2020.
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SPRING 2007
Vol. 5, No. 1


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MEXICO:

Los Cabos
By Debert Cook, CMP

Los Cabos is a destination of sun, sand and golf that golf groups, families or individual golfers will find simply grand. The municipality includes the cites of Cabo San Lucas and San Jose del Cabo, and is located in the state of Baja California Sur, at the southern tip of the Baja Peninsula. Its tourist Corridor is set between the two sister cities and upon arriving into Los Cabos International Airport you’ll find a variety of accommodations within its 20 mile strip of hotels and resorts.

Debert Cook, CMP

The destination is accessible by air from most major cities in the United States and Mexico. For visitors arriving by air, Mexico has instituted a $15 visitor the fee, which covers visits of more than 72 hours and up to 30 days. It is usually included in the airline-ticket price. From Los Angeles flying time is approximately 2 hours and from New York you can count on 7 hours 45 minutes. The unit of exchange is the peso.

Sheraton Hacienda del Mar

The Sheraton Hacienda del Mar is a prefect choice for lodging if you’re looking for a quiet and well-run resort. It’s quiet, relaxing and noted for its cobblestone lanes, winding paths, quaint Placitas, warm terracotta motifs and attentive staff. Relaxing water fountains, four restaurants, bars and shops onsite capture the unique feel and “taste” of Old Mexico that you will long remember. Meal options consist of elaborate buffets, casual poolside fares, candlelit gourmet or an intimate dinner on your private hotel room balcony. I recommend having dinner at the Pitahayas restaurant. It’s the only 5 Diamond restaurant in Los Cabos.

Sheraton Hacienda del Mar

270 guestrooms feature spacious comfort with an authentic upscale Mexican décor, in-room private Jacuzzi and the Sheraton Sweet Sleeper Bed will help you, and your golf group, unwind and soak up the ambience of your stay. And, you’ll definitely want to discover their Cactus Spa--a tranquil sanctuary to rejuvenate your body from head-to-toe. Skilled technicians guide healing hands guide across your body for massage, facials and numerous special treatments. 11 Mexican-styled treatment rooms offer excellent body wraps plus beach/pool, in-room and couple's services. Guests may also enjoy the sauna, steam room, jacuzzi and hot and cold plunges; either before or after treatments.

There are five championship level golf courses in Los Cabos and two of them surround the Sheraton.

Hacienda del Mar:

Cabo del Sol

Cabo del Sol
An 18 hole desert course designed by Tom Weiskopf and features an inland layout. While playing, you’ll be astounded by the incredible views combined in the natural setting of desert and ocean. The golf course varies in length from 4,810 to 7,097 yards, with gentle greens, subtle rolls and some challenging elevation changes. The average daily rate is $165.00 from November 2008 to May 2009: $165.00. Twilight rate: $140.00.

Sheraton Ocean Course

Ocean Course
This famed Jack Nicklaus Signature course opened in 1993 is now the #1 rated golf course in Central and South America. It sits on 1.5 miles of magnificent oceanfront along the Sea of Cortez and offers challenging play. Slope: 147 - Par: 72 -Rating: 74.5. The fourth hole is the longest on the front nine playing 568 yards from the championship tees. Holes six and seven are a rare surprise with back-to-back par threes that play 190 and 207 yards respectively. The average daily rate is $350.00 from October 2008 to June 2009. Twilight rate: $295.00.

Westin Los Cabos

If your soul is searching for sensual discovery, you’ll find it at the Westin Resort & Spa which has the look and feel of being carved right out of a mountain. The breathtaking views, flamboyant venue colors and cliffside dining will awaken your senses to the vibrancy of being in Mexico.

Westin Los Cabos

A lovely garden area surrounds a free-form pool with infinity edge, swim-up bar, and 12-person spa tub; a children’s pool is set away from other pools for youth to enjoy. Take advantage of a 50 minute Swedish massage at the beach and the “Westin Unwind,” where you can have an art lesson with local artisans and create a Mexican masterpiece to take home with you! Mine was a hand-painted, multicolored iguana with green and orange spots and red eyes that seem to follow you around.

243 guest rooms are each decorated in warm earth tones and features the Westin heavenly Bed and Westin Heavenly Bath. The five distinctive restaurants on property feature cuisine from casual to fine dining. I propose you try lunch poolside at La Playa Restaurant for a casual flare or, you can “make your own lunch” – A casual tapas cooking lesson with the chef while sipping Mexican beer. Arrecifes Restaurant (reservations and semi-formal dress) is an option not to be missed for those who enjoy fine dining.

Los Cabos natural rock arch

Great food with soul that sets the standard for cuisine in Los Cabos and a cliff-side location that comes with a beautiful sunset. Finish your evening with a Tequila tasting at La Cascada Bar Fire Pit and know that Los Cabos has a whole lot for golfers to enjoy.

 

 

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Sam Barnes Golf Art
Augusta, GA
Email: Foresam@aol.com





Newly Released
Book !


The African American Woman Golfer
Her Legacy

by M. Mikell Johnson
Foreword by
JoAnn Gregory-Overstreet